Adelaide's Victoria Square is set for a luxury revival as Amora Hotels & Resorts — a family-owned luxury hotel group from Thailand — takes ownership of the iconic Hilton Adelaide. The acquisition marks the start of a $40 million renovation that will completely reimagine the city's most famous five-star hotel.
For more than 40 years, Hilton Adelaide has been a cornerstone of South Australia's hospitality scene, hosting international travellers, VIPs, corporate events, weddings, and social occasions. Perfectly positioned in the CBD and backing onto the Adelaide Central Market, it has long been a landmark for both business and leisure guests.
A New Chapter for an Adelaide Icon
Amora Hotels & Resorts isn't just rebranding — they're planning a top-to-bottom upgrade. Every part of the 377-room property will be refreshed, including guest rooms, meeting and event spaces, restaurants, bars, and the lobby.
Siriphatrawan, representing Amora Hotels, said the investment is well-timed, with South Australia's tourism numbers climbing and Adelaide's reputation as a food, wine, and business hub continuing to grow. "The timing couldn't be better. More visitors are coming in, business is thriving, and Adelaide is cementing itself as a must-visit destination," he said.
A Blend of Heritage and Modern Luxury
The redesign will combine Amora's signature contemporary style with the historic charm and prestige of Hilton Adelaide. Guests can expect upgraded amenities, new design features, and a luxury standard that meets — and exceeds — the expectations of modern travellers.
Key features of the property include:
- 377 guest rooms
- 20 conference and meeting rooms
- COAL Cellar + Grill and The Collins Bar
- Outdoor tennis court, swimming pool, and gym
The transformation will unfold in stages ahead of June 2026, when Hilton's management agreement ends, closing the chapter on nearly four decades of the Hilton brand at the site.
A Boost for Adelaide's Luxury Hospitality Market
With Amora's established presence in Sydney, Melbourne, Brisbane, and three destinations in Thailand, this move solidifies Adelaide's position as a prime luxury travel destination. The Century 21 Commercial Real Estate Adelaide team notes that high-profile redevelopments like this often drive increased investment and commercial property activity in surrounding areas.
If you're looking to buy, sell, or lease premium commercial property in Adelaide or anywhere across South Australia, the team of experts at Century 21 Commercial Real Estate Adelaide is here to help.
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For tailored advice and market insights, visit c21commercial.com.au today. Disclaimer: This article contains information and market insights first published by glamadelaide.com.au The content has been independently rewritten and adapted by Century 21 Commercial Real Estate Adelaide to provide relevant and updated context for our audience.