Adelaide's iconic Market Square precinct is set to welcome a fresh, playful, and environmentally conscious addition with the arrival of the Treehouse Hotel brand, following a landmark deal between ICD Property and SH Hotels & Resorts — a globally recognised sustainable hotel management company affiliated with Starwood Capital Group.
The $400 million Market Square development will soon host the Treehouse Hotel as part of a vision to combine premium accommodation with a vibrant, community-focused destination in the heart of the city.
A Standout Choice After a Global Search
The Treehouse brand was selected after a competitive hotel operator campaign designed to find the perfect fit for the precinct. ICD Property Deputy Managing Director Sal Quah described the partnership as a meeting of shared values — delivering an exceptional guest experience while keeping environmental sustainability at the forefront.
"Treehouse Hotel will create a one-of-a-kind experience for Adelaide that blends seamlessly with the lively atmosphere of Market Square," Mr Quah said. "The integration of the hotel with the retail, dining, and cultural offerings in the precinct will create a dynamic and convenient environment for both guests and visitors."
Global Brand Meets Adelaide Energy
SH Hotels & Resorts CEO Raul Leal said the company was drawn to the history and vibrancy of the Adelaide Central Market area.
"The Australian hotel market is perfect for an upbeat, lifestyle-focused brand like Treehouse Hotels," Mr Leal said. "We believe this partnership will elevate both Market Square and the broader hospitality industry in Adelaide."
The design aims to capture "the carefree comfort, freedom, and nostalgia of childhood" while offering guests modern amenities in a lively urban setting.
City Benefits and Economic Growth
City of Adelaide Lord Mayor, Dr Jane Lomax-Smith, welcomed the announcement, highlighting the hotel's role in boosting tourism, creating jobs, and strengthening the local economy.
"This new 248-room hotel will not only attract visitors but will also support the city's growth through long and short-term accommodation options," she said.
Features and Timeline
Treehouse Hotel at Market Square will include:
- 248 guest rooms and suites
- A restaurant and bar with outdoor seating
- A street-front café featuring local offerings
- Over 500sqm of indoor and outdoor event space
- More than 230sqm of premium fitness and wellness facilities
The Market Square development will be delivered in stages, with the commercial component expected in 2025, retail in 2026, and residences completed progressively between 2025 and 2026.
The Century 21 Commercial Real Estate Adelaide team notes that developments of this scale can have a significant ripple effect on surrounding property values, commercial leasing demand, and investment activity — positioning Adelaide as a premier destination for both tourism and business.
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Disclaimer: This article contains information and market insights first published by marketsquareadelaide.com.au The content has been independently rewritten and adapted by Century 21 Commercial Real Estate Adelaide to provide relevant and updated context for our audience.